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Marketing management / Richard P. Bagozzi ... [et al.].

Contributor(s): Bagozzi, Richard PMaterial type: TextTextPublication details: Englewood Cliffs, N.J. : Prentice Hall, 1998. ISBN: 0023051620Subject(s): Marketing | Marketing -- ManagementDDC classification: 658.8
Contents:
Pt. I. Introduction and Overview. Ch. 1. Marketing Management: Introduction and Overview. Ch. 2. Strategic Planning and Marketing Orientation. Ch. 3. The Marketing Environment -- Pt. II. Understanding the Customer. Ch. 4. Individual Consumer's Behavior in the Marketplace. Ch. 5. Market Segmentation, Analysis, Targeting, and Positioning. Ch. 6. Organizational Buying Behavior -- Pt. III. The Four Ps of Marketing Management. Ch. 7. New Product Development. Ch. 8. Managing Product Life Cycles. Ch. 9. Marketing Communication. Ch. 10. Advertising, Sales Promotion, and Publicity. Ch. 11. Sales and Sales Management. Ch. 12. Pricing: Macro, Behavioral, and Managerial Decisions. Ch. 13. Distribution Systems from a Producer's Perspective. Ch. 14. Marketing Concerns of Wholesale, Retail, and Physical Distribution Intermediaries -- Pt. IV. A Return to Strategic and Administrative Issues. Ch. 15. International Marketing Strategies: Issues in Design and Implementation. Ch. 16. Formulating and Implementing the Marketing Plan. Ch. 17. Evaluating and Controlling the Marketing Effort.
Holdings
Item type Home library Call number Status Date due Barcode Item holds
Two Week Loan Two Week Loan de Havilland Learning Resources Centre
Main Shelves 		658.8 MAR (Browse shelf(Opens below)) Available 4404217981
Total holds: 0

Enhanced descriptions from Syndetics:

Pt. I. Introduction and Overview. Ch. 1. Marketing Management: Introduction and Overview. Ch. 2. Strategic Planning and Marketing Orientation. Ch. 3. The Marketing Environment -- Pt. II. Understanding the Customer. Ch. 4. Individual Consumer's Behavior in the Marketplace. Ch. 5. Market Segmentation, Analysis, Targeting, and Positioning. Ch. 6. Organizational Buying Behavior -- Pt. III. The Four Ps of Marketing Management. Ch. 7. New Product Development. Ch. 8. Managing Product Life Cycles. Ch. 9. Marketing Communication. Ch. 10. Advertising, Sales Promotion, and Publicity. Ch. 11. Sales and Sales Management. Ch. 12. Pricing: Macro, Behavioral, and Managerial Decisions. Ch. 13. Distribution Systems from a Producer's Perspective. Ch. 14. Marketing Concerns of Wholesale, Retail, and Physical Distribution Intermediaries -- Pt. IV. A Return to Strategic and Administrative Issues. Ch. 15. International Marketing Strategies: Issues in Design and Implementation. Ch. 16. Formulating and Implementing the Marketing Plan. Ch. 17. Evaluating and Controlling the Marketing Effort.

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