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The practice of marketing management : analysis, planning, and implementation / William A. Cohen.

By: Cohen, William AlanMaterial type: TextTextPublication details: New York : Macmillan Publishing Company, 1991. Edition: 2nd edISBN: 0023231718Subject(s): Marketing -- ManagementDDC classification: 658.802 LOC classification: HF5415.13 | .C635 1991
Holdings
Item type Home library Call number Status Date due Barcode Item holds
Two Week Loan Two Week Loan de Havilland Learning Resources Centre
Main Shelves
658.8 COH (Browse shelf(Opens below)) Available 4401459248
Two Week Loan Two Week Loan de Havilland Learning Resources Centre
Main Shelves
658.8 COH (Browse shelf(Opens below)) Available 4401459257
Two Week Loan Two Week Loan de Havilland Learning Resources Centre
Main Shelves
658.8 COH (Browse shelf(Opens below)) Available 4401459266
Total holds: 0

Enhanced descriptions from Syndetics:

Originally published: 1988.

Includes bibliographical references and indexes.

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