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Research methods in business studies : a practical guide / Pervez N. Ghauri, Kjell Grønhaug, Ivar Kristianslund.
Material type:
TextPublication details: New York ; London : Prentice Hall, 1995. ISBN: 0130157104Subject(s): Management -- Research | Business -- Research | Business studiesDDC classification: 658
Contents:
1. Introduction -- 2. Research in business studies -- 3. Problem formulation and problem handling in (practical) research -- 4. Research designs -- 5. Measurements: mapping the empirical world -- 6. Data collection and sources -- 7. Sampling -- 8. Qualitative methods -- 9. Data analysis -- 10. Writing the final report.
| Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
Two Week Loan
|
de Havilland Learning Resources Centre Main Shelves | 658.0072 GHA (Browse shelf(Opens below)) | Available | 4401266553 |
Total holds: 0
Enhanced descriptions from Syndetics:
Bibliography: p141-143. - Includes index.
1. Introduction -- 2. Research in business studies -- 3. Problem formulation and problem handling in (practical) research -- 4. Research designs -- 5. Measurements: mapping the empirical world -- 6. Data collection and sources -- 7. Sampling -- 8. Qualitative methods -- 9. Data analysis -- 10. Writing the final report.