Research methods in business studies : a practical guide / Pervez N. Ghauri, Kjell Grønhaug, Ivar Kristianslund.
Material type: TextPublication details: New York ; London : Prentice Hall, 1995.ISBN:- 0130157104
- 658 20
Item type | Home library | Call number | Status | Date due | Barcode | Item holds | |
---|---|---|---|---|---|---|---|
Two Week Loan | de Havilland Learning Resources Centre Main Shelves | 658.0072 GHA (Browse shelf(Opens below)) | Available | 4401266553 |
Enhanced descriptions from Syndetics:
Bibliography: p141-143. - Includes index.
1. Introduction -- 2. Research in business studies -- 3. Problem formulation and problem handling in (practical) research -- 4. Research designs -- 5. Measurements: mapping the empirical world -- 6. Data collection and sources -- 7. Sampling -- 8. Qualitative methods -- 9. Data analysis -- 10. Writing the final report.