Integrated marketing communications : a systems approach / M. Joseph Sirgy.
Material type:
TextPublication details: Upper Saddle River, N.J. : Prentice Hall, 1998. ISBN: 0132056186Subject(s): Communication in marketingDDC classification: 658.802 | Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
Two Week Loan
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de Havilland Learning Resources Centre Main Shelves | 658.802 SIR (Browse shelf(Opens below)) | Available | 4404177701 |
Enhanced descriptions from Syndetics:
Includes bibliographical references and index.
Ch. 1. Integrated Marketing Communications -- Ch. 2. Systems Concepts -- Ch. 3. A Systems Model for Integrated Marketing Communications -- Ch. 4. Corporate Strategies and Tactics -- Ch. 5. Marketing Strategies and Tactics -- Ch. 6. Marketing Communications Strategies and Tactics -- Ch. 7. Objectives and Performance Measures -- Ch. 8. Budget -- Ch. 9. Monitoring and Control -- Ch. 10. Analysis and Planning: Selecting a Strategy -- Ch. 11. Analysis and Planning: Setting Objectives -- Ch. 12. Analysis and Planning: Budgeting for Marketing Communications -- Ch. 13. Lessons in Integration.