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Integrated marketing communications : a systems approach / M. Joseph Sirgy.

By: Material type: TextTextPublication details: Upper Saddle River, N.J. : Prentice Hall, 1998.ISBN:
  • 0132056186
Subject(s): DDC classification:
  • 658.802 21
Contents:
Ch. 1. Integrated Marketing Communications -- Ch. 2. Systems Concepts -- Ch. 3. A Systems Model for Integrated Marketing Communications -- Ch. 4. Corporate Strategies and Tactics -- Ch. 5. Marketing Strategies and Tactics -- Ch. 6. Marketing Communications Strategies and Tactics -- Ch. 7. Objectives and Performance Measures -- Ch. 8. Budget -- Ch. 9. Monitoring and Control -- Ch. 10. Analysis and Planning: Selecting a Strategy -- Ch. 11. Analysis and Planning: Setting Objectives -- Ch. 12. Analysis and Planning: Budgeting for Marketing Communications -- Ch. 13. Lessons in Integration.
Holdings
Item type Home library Call number Status Date due Barcode Item holds
Two Week Loan Two Week Loan de Havilland Learning Resources Centre Main Shelves 658.802 SIR (Browse shelf(Opens below)) Available 4404177701
Total holds: 0

Enhanced descriptions from Syndetics:

Includes bibliographical references and index.

Ch. 1. Integrated Marketing Communications -- Ch. 2. Systems Concepts -- Ch. 3. A Systems Model for Integrated Marketing Communications -- Ch. 4. Corporate Strategies and Tactics -- Ch. 5. Marketing Strategies and Tactics -- Ch. 6. Marketing Communications Strategies and Tactics -- Ch. 7. Objectives and Performance Measures -- Ch. 8. Budget -- Ch. 9. Monitoring and Control -- Ch. 10. Analysis and Planning: Selecting a Strategy -- Ch. 11. Analysis and Planning: Setting Objectives -- Ch. 12. Analysis and Planning: Budgeting for Marketing Communications -- Ch. 13. Lessons in Integration.