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Reaching audiences : a guide to media writing / Katherine C. McAdams and Jan Johnson Elliott.

By: Contributor(s): Material type: TextTextPublication details: Boston, Mass. ; London : Allyn and Bacon, c1996.ISBN:
  • 0023783516
Subject(s): DDC classification:
  • 808.06607 20
Contents:
Ch. 1. The Writing Process -- Ch. 2. Audience, Audience, Audience -- Ch. 3. Getting to the Point -- Ch. 4. Organization for Print -- Ch. 5. Saying It Straight -- Ch. 6. Editing and Polishing Writing -- Ch. 7. Recognizing Bias and Stereotypes -- Ch. 8. Testing Your Grammar -- Ch. 9. Research and Observation -- Ch. 10. Interviewing, Quotations, and Attribution -- Ch. 11. Electronic Media -- Ch. 12. Public Relations Writing -- Ch. 13. Advertising -- Appendix A Libel and Privacy -- Appendix B The Abused Words List -- Appendix C Spelling in the Computer Age -- Appendix D Key to Grammar Quizzes.
Holdings
Item type Home library Call number Status Date due Barcode Item holds
Two Week Loan Two Week Loan de Havilland Learning Resources Centre Main Shelves 810.1 MCA (Browse shelf(Opens below)) Available 4403861485
Two Week Loan Two Week Loan de Havilland Learning Resources Centre Main Shelves 810.1 MCA (Browse shelf(Opens below)) Available 4403861494
Two Week Loan Two Week Loan de Havilland Learning Resources Centre Main Shelves 810.1 MCA (Browse shelf(Opens below)) Available 4403861500
Total holds: 0

Enhanced descriptions from Syndetics:

Includes index.

Ch. 1. The Writing Process -- Ch. 2. Audience, Audience, Audience -- Ch. 3. Getting to the Point -- Ch. 4. Organization for Print -- Ch. 5. Saying It Straight -- Ch. 6. Editing and Polishing Writing -- Ch. 7. Recognizing Bias and Stereotypes -- Ch. 8. Testing Your Grammar -- Ch. 9. Research and Observation -- Ch. 10. Interviewing, Quotations, and Attribution -- Ch. 11. Electronic Media -- Ch. 12. Public Relations Writing -- Ch. 13. Advertising -- Appendix A Libel and Privacy -- Appendix B The Abused Words List -- Appendix C Spelling in the Computer Age -- Appendix D Key to Grammar Quizzes.