Reaching audiences : a guide to media writing / Katherine C. McAdams and Jan Johnson Elliott.
Material type:
TextPublication details: Boston, Mass. ; London : Allyn and Bacon, c1996. ISBN: 0023783516Subject(s): Mass media -- Audiences | Mass media -- AuthorshipDDC classification: 808.06607 | Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
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Two Week Loan
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de Havilland Learning Resources Centre Main Shelves | 810.1 MCA (Browse shelf(Opens below)) | Available | 4403861485 | ||
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Two Week Loan
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de Havilland Learning Resources Centre Main Shelves | 810.1 MCA (Browse shelf(Opens below)) | Available | 4403861494 | ||
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Two Week Loan
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de Havilland Learning Resources Centre Main Shelves | 810.1 MCA (Browse shelf(Opens below)) | Available | 4403861500 |
Enhanced descriptions from Syndetics:
Includes index.
Ch. 1. The Writing Process -- Ch. 2. Audience, Audience, Audience -- Ch. 3. Getting to the Point -- Ch. 4. Organization for Print -- Ch. 5. Saying It Straight -- Ch. 6. Editing and Polishing Writing -- Ch. 7. Recognizing Bias and Stereotypes -- Ch. 8. Testing Your Grammar -- Ch. 9. Research and Observation -- Ch. 10. Interviewing, Quotations, and Attribution -- Ch. 11. Electronic Media -- Ch. 12. Public Relations Writing -- Ch. 13. Advertising -- Appendix A Libel and Privacy -- Appendix B The Abused Words List -- Appendix C Spelling in the Computer Age -- Appendix D Key to Grammar Quizzes.