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Cases in strategic marketing management : an integrated approach / William J. McDonald.
Material type:
TextPublication details: Englewood Cliffs, N.J. : Prentice Hall, 1998. ISBN: 0023794240Subject(s): Marketing -- Management -- Case studiesDDC classification: 658.8
Contents:
Ch. 1. Strategic Marketing Management and Decision Making -- Ch. 2. The Case Method -- Ch. 3. Format for Case Analysis -- Ch. 4. Computer Analysis for Strategic Marketing Management -- Ch. 5. Financial Analysis for Strategic Marketing Management -- Ch. 6. Strategic Marketing Management Cases -- App. A. Case Analysis Exercises -- App. B. The Marketing Plan Analysis (MPAS).
| Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
Two Week Loan
|
de Havilland Learning Resources Centre Main Shelves | 658.800722 MCD (Browse shelf(Opens below)) | Available | 4404177686 |
Total holds: 0
Enhanced descriptions from Syndetics:
Ch. 1. Strategic Marketing Management and Decision Making -- Ch. 2. The Case Method -- Ch. 3. Format for Case Analysis -- Ch. 4. Computer Analysis for Strategic Marketing Management -- Ch. 5. Financial Analysis for Strategic Marketing Management -- Ch. 6. Strategic Marketing Management Cases -- App. A. Case Analysis Exercises -- App. B. The Marketing Plan Analysis (MPAS).