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Cases in strategic marketing management : an integrated approach / William J. McDonald.

By: McDonald, William JMaterial type: TextTextPublication details: Englewood Cliffs, N.J. : Prentice Hall, 1998. ISBN: 0023794240Subject(s): Marketing -- Management -- Case studiesDDC classification: 658.8
Contents:
Ch. 1. Strategic Marketing Management and Decision Making -- Ch. 2. The Case Method -- Ch. 3. Format for Case Analysis -- Ch. 4. Computer Analysis for Strategic Marketing Management -- Ch. 5. Financial Analysis for Strategic Marketing Management -- Ch. 6. Strategic Marketing Management Cases -- App. A. Case Analysis Exercises -- App. B. The Marketing Plan Analysis (MPAS).
Holdings
Item type Home library Call number Status Date due Barcode Item holds
Two Week Loan Two Week Loan de Havilland Learning Resources Centre
Main Shelves
658.800722 MCD (Browse shelf(Opens below)) Available 4404177686
Total holds: 0

Enhanced descriptions from Syndetics:

Ch. 1. Strategic Marketing Management and Decision Making -- Ch. 2. The Case Method -- Ch. 3. Format for Case Analysis -- Ch. 4. Computer Analysis for Strategic Marketing Management -- Ch. 5. Financial Analysis for Strategic Marketing Management -- Ch. 6. Strategic Marketing Management Cases -- App. A. Case Analysis Exercises -- App. B. The Marketing Plan Analysis (MPAS).

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