Marketing / Joel R. Evans, Barry Berman.
Material type: TextAnalytics: Show analyticsPublication details: USA : Prentice Hall International Paperback Editions, 1997[i.e.1996]Edition: 7th edISBN:- 0132613557
Item type | Home library | Call number | Status | Date due | Barcode | Item holds | |
---|---|---|---|---|---|---|---|
Two Week Loan | de Havilland Learning Resources Centre Main Shelves | 658.8 EVA (Browse shelf(Opens below)) | Available | 4403694662 | |||
Two Week Loan | de Havilland Learning Resources Centre Main Shelves | 658.8 EVA (Browse shelf(Opens below)) | Available | 4403694635 | |||
Two Week Loan | de Havilland Learning Resources Centre Main Shelves | 658.8 EVA (Browse shelf(Opens below)) | Available | 4403694644 | |||
Two Week Loan | de Havilland Learning Resources Centre Main Shelves | 658.8 EVA (Browse shelf(Opens below)) | Available | 4403694653 | |||
Two Week Loan | de Havilland Learning Resources Centre Main Shelves | 658.8 EVA (Browse shelf(Opens below)) | Available | 4403694671 | |||
Two Week Loan | de Havilland Learning Resources Centre Main Shelves | 658.8 EVA (Browse shelf(Opens below)) | Available | 4403694680 |
Total holds: 0
Enhanced descriptions from Syndetics:
Merging current practices with theory, this introduction to marketing adopts a lively, easy-to-read style. The text captures the fast-paced nature of the field, and provides comprehensive coverage of all major marketing topics. A supplements package includes lecture notes and a test bank.
undergraduate.