Image from Syndetics
Marketing / Joel R. Evans, Barry Berman.
Material type:
TextAnalytics: Show analyticsPublication details: USA : Prentice Hall International Paperback Editions, 1997[i.e.1996] Edition: 7th edISBN: 0132613557Summary: Merging current practices with theory, this introduction to marketing adopts a lively, easy-to-read style. The text captures the fast-paced nature of the field, and provides comprehensive coverage of all major marketing topics. A supplements package includes lecture notes and a test bank.
| Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
Two Week Loan
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de Havilland Learning Resources Centre Main Shelves | 658.8 EVA (Browse shelf(Opens below)) | Available | 4403694662 | ||
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Two Week Loan
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de Havilland Learning Resources Centre Main Shelves | 658.8 EVA (Browse shelf(Opens below)) | Available | 4403694635 | ||
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Two Week Loan
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de Havilland Learning Resources Centre Main Shelves | 658.8 EVA (Browse shelf(Opens below)) | Available | 4403694644 | ||
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Two Week Loan
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de Havilland Learning Resources Centre Main Shelves | 658.8 EVA (Browse shelf(Opens below)) | Available | 4403694653 | ||
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Two Week Loan
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de Havilland Learning Resources Centre Main Shelves | 658.8 EVA (Browse shelf(Opens below)) | Available | 4403694671 | ||
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Two Week Loan
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de Havilland Learning Resources Centre Main Shelves | 658.8 EVA (Browse shelf(Opens below)) | Available | 4403694680 |
Total holds: 0
Enhanced descriptions from Syndetics:
Merging current practices with theory, this introduction to marketing adopts a lively, easy-to-read style. The text captures the fast-paced nature of the field, and provides comprehensive coverage of all major marketing topics. A supplements package includes lecture notes and a test bank.
undergraduate.