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Marketing / Joel R. Evans, Barry Berman.

By: Contributor(s): Material type: TextTextAnalytics: Show analyticsPublication details: USA : Prentice Hall International Paperback Editions, 1997[i.e.1996]Edition: 7th edISBN:
  • 0132613557
Summary: Merging current practices with theory, this introduction to marketing adopts a lively, easy-to-read style. The text captures the fast-paced nature of the field, and provides comprehensive coverage of all major marketing topics. A supplements package includes lecture notes and a test bank.
Holdings
Item type Home library Call number Status Date due Barcode Item holds
Two Week Loan Two Week Loan de Havilland Learning Resources Centre Main Shelves 658.8 EVA (Browse shelf(Opens below)) Available 4403694662
Two Week Loan Two Week Loan de Havilland Learning Resources Centre Main Shelves 658.8 EVA (Browse shelf(Opens below)) Available 4403694635
Two Week Loan Two Week Loan de Havilland Learning Resources Centre Main Shelves 658.8 EVA (Browse shelf(Opens below)) Available 4403694644
Two Week Loan Two Week Loan de Havilland Learning Resources Centre Main Shelves 658.8 EVA (Browse shelf(Opens below)) Available 4403694653
Two Week Loan Two Week Loan de Havilland Learning Resources Centre Main Shelves 658.8 EVA (Browse shelf(Opens below)) Available 4403694671
Two Week Loan Two Week Loan de Havilland Learning Resources Centre Main Shelves 658.8 EVA (Browse shelf(Opens below)) Available 4403694680
Total holds: 0

Enhanced descriptions from Syndetics:

Merging current practices with theory, this introduction to marketing adopts a lively, easy-to-read style. The text captures the fast-paced nature of the field, and provides comprehensive coverage of all major marketing topics. A supplements package includes lecture notes and a test bank.

undergraduate.