European casebook on entrepreneurship and new ventures / edited by David Molian and Benoit Leleux.Material type: TextPublication details: Hemel Hempstead : Prentice Hall, 1997[i.e.1996] ISBN: 0133106810Subject(s): Entrepreneurship -- Europe | New business enterprises -- Europe | ManagementDDC classification: 338.04094
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Enhanced descriptions from Syndetics:
Series Editorial / Paul Stonham -- Pt. 1. The Entrepreneur and the Opportunity. 1. A Licence to Print Money? / David Molian and Michael Ullmann. 2. To Buy or Not to Buy? or, To Sell or Not to Sell? / Sue Birley. 3. Motivation Ltd (A) / David Molian and Michael Ullmann -- Pt. 2. Resourcing the Business. 4. Dockspeed Ltd: The First Year / Peter Tait and Robert Brown. 5. Robinson Instruments / David Molian and Michael Ullmann. 6. Advanced Business Computers Ltd / Steve Pesenti, Andrew Jordan and Rob Johnson -- Pt. 3. The New Venture and Market Entry. 7. The Marketing of Supermec (A) / Imperial College. 8. Prestel and Minitel / David Molian and Agnes Duplessis -- Pt. 4. Growing the Business. 9. San Serif / David Molian and Michael Ullmann. 10. Optimeyes: Revolutionizing the Ophthalmics Industry in Ireland / John Fahy. 11. Pizza Pomodoro / Stephen Horley, Richard Kilcullen, Ashley Leibowitz and Andreas Matsas -- Pt. 5. Harvesting the Business. 12. Isis Scientific Software Ltd / Steve Pesenti and Maurice Pinto. 13. Naf-Naf: Floating the 'Look' / Benoit Leleux. 14. MTL Instruments Group plc / David Molian.
This casebook is compiled with the important premise that entrepreneurship and new venture creation and development can be viewed both as a set of behaviours that are either inherited or learned and as a process which can be sequential, structured and defined through distinct stages. Thus the casebook is concerned with both people and process, and it is organized to reflect the stages of the entrepreneurial process or cycle.