Marketing strategy and competitive positioning.
Material type:
TextPublication details: Harlow : Financial Times Prentice Hall, 2008.Edition: 4th ed. / Graham J. Hooley, Nigel F. Piercy, Brigitte NicoulaudISBN: - 0273706977 (pbk.) :
- 9780273706977
- 658.802 22
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Enhanced descriptions from Syndetics:
Previous ed.: published as by Graham J. Hooley, John A. Saunders, Nigel F. Piercy. 2004.
Text on inside cover.
Includes bibliographical references (p. 572-598) and index.