Image from Syndetics
Understanding marketing / Mark A.P. Davies.
Material type:
TextPublication details: New York : Prentice Hall, 1997.ISBN: - 0134904672
- 658.8 21
- HF5415
Contents:
1. Introduction to Marketing -- 2. Marketing Planning, the Environment and Competitive Strategy -- 3. Marketing Research -- 4. Targeting, Segmentation and Positioning -- 5. Consumer and Organisational Buyer Behaviour -- 6. Managing the Product in the Marketing Mix -- 7. Pricing -- 8. Distribution -- 9. Marketing Communications 1: Advertising and Sales Promotion -- 10. Marketing Communications 2: Public Relations, Personal Selling and Direct Mail -- 11. International Marketing -- 12. Services Marketing -- Multiple Choice Questions.
| Item type | Home library | Call number | Status | Date due | Barcode | Item holds | |
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de Havilland Learning Resources Centre Main Shelves | 658.8 DAV (Browse shelf(Opens below)) | Available | 4404578803 | |||
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de Havilland Learning Resources Centre Main Shelves | 658.8 DAV (Browse shelf(Opens below)) | Available | 5001506610 | |||
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de Havilland Learning Resources Centre Main Shelves | 658.8 DAV (Browse shelf(Opens below)) | Available | 5000530252 | |||
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de Havilland Learning Resources Centre Main Shelves | 658.8 DAV (Browse shelf(Opens below)) | Available | 5000530260 | |||
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de Havilland Learning Resources Centre Main Shelves | 658.8 DAV (Browse shelf(Opens below)) | Available | 5000530286 | |||
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de Havilland Learning Resources Centre Main Shelves | 658.8 DAV (Browse shelf(Opens below)) | Available | 5000530278 | |||
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de Havilland Learning Resources Centre Main Shelves | 658.8 DAV (Browse shelf(Opens below)) | Available | 5000530245 | |||
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de Havilland Learning Resources Centre Main Shelves | 658.8 DAV (Browse shelf(Opens below)) | Available | 5000530294 | |||
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de Havilland Learning Resources Centre Main Shelves | 658.8 DAV (Browse shelf(Opens below)) | Available | 5000530302 | |||
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de Havilland Learning Resources Centre Main Shelves | 658.8 DAV (Browse shelf(Opens below)) | Available | 5000530237 | |||
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de Havilland Learning Resources Centre Main Shelves | 658.8 DAV (Browse shelf(Opens below)) | Available | 5000398684 | |||
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de Havilland Learning Resources Centre Main Shelves | 658.8 DAV (Browse shelf(Opens below)) | Available | 5000398700 | |||
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de Havilland Learning Resources Centre Main Shelves | 658.8 DAV (Browse shelf(Opens below)) | Available | 5000398692 | |||
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de Havilland Learning Resources Centre Main Shelves | 658.8 DAV (Browse shelf(Opens below)) | Available | 5000398676 | |||
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de Havilland Learning Resources Centre Main Shelves | 658.8 DAV (Browse shelf(Opens below)) | Available | 5000398718 | |||
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de Havilland Learning Resources Centre Main Shelves | 658.8 DAV (Browse shelf(Opens below)) | Available | 5000241025 | |||
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de Havilland Learning Resources Centre Main Shelves | 658.8 DAV (Browse shelf(Opens below)) | Available | 5000241033 | |||
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de Havilland Learning Resources Centre Main Shelves | 658.8 DAV (Browse shelf(Opens below)) | Available | 5000241017 | |||
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de Havilland Learning Resources Centre Main Shelves | 658.8 DAV (Browse shelf(Opens below)) | Available | 5000240993 | |||
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de Havilland Learning Resources Centre Main Shelves | 658.8 DAV (Browse shelf(Opens below)) | Available | 5000241009 | |||
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de Havilland Learning Resources Centre Main Shelves | 658.8 DAV (Browse shelf(Opens below)) | Available | 5000007160 | |||
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de Havilland Learning Resources Centre Main Shelves | 658.8 DAV (Browse shelf(Opens below)) | Available | 5000007152 | |||
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de Havilland Learning Resources Centre Main Shelves | 658.8 DAV (Browse shelf(Opens below)) | Available | 5000007145 | |||
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de Havilland Learning Resources Centre Main Shelves | 658.8 DAV (Browse shelf(Opens below)) | Available | 5000007178 | |||
Not For Loan
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de Havilland Learning Resources Centre Main Shelves | 658.8 DAV (Browse shelf(Opens below)) | Not for loan | 5000007202 | |||
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de Havilland Learning Resources Centre Main Shelves | 658.8 DAV (Browse shelf(Opens below)) | Available | 4405586842 | |||
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de Havilland Learning Resources Centre Main Shelves | 658.8 DAV (Browse shelf(Opens below)) | Available | 4405157632 | |||
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de Havilland Learning Resources Centre Main Shelves | 658.8 DAV (Browse shelf(Opens below)) | Available | 4405157641 | |||
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de Havilland Learning Resources Centre Main Shelves | 658.8 DAV (Browse shelf(Opens below)) | Available | 4405157599 | |||
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de Havilland Learning Resources Centre Main Shelves | 658.8 DAV (Browse shelf(Opens below)) | Available | 4405157605 | |||
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de Havilland Learning Resources Centre Main Shelves | 658.8 DAV (Browse shelf(Opens below)) | Available | 4405157623 | |||
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de Havilland Learning Resources Centre Main Shelves | 658.8 DAV (Browse shelf(Opens below)) | Available | 4405157614 |
Total holds: 0
Enhanced descriptions from Syndetics:
Includes bibliographical references and index.
1. Introduction to Marketing -- 2. Marketing Planning, the Environment and Competitive Strategy -- 3. Marketing Research -- 4. Targeting, Segmentation and Positioning -- 5. Consumer and Organisational Buyer Behaviour -- 6. Managing the Product in the Marketing Mix -- 7. Pricing -- 8. Distribution -- 9. Marketing Communications 1: Advertising and Sales Promotion -- 10. Marketing Communications 2: Public Relations, Personal Selling and Direct Mail -- 11. International Marketing -- 12. Services Marketing -- Multiple Choice Questions.