Advertising management / Rajeev Batra, John Myers and David Aaker.
Material type: TextPublication details: Englewood Cliffs, New Jersey, USA : Prentice Hall US, 1996.Edition: 5th edISBN:- 013520917X
- 659.1068 20
Item type | Home library | Call number | Status | Date due | Barcode | Item holds | |
---|---|---|---|---|---|---|---|
Two Week Loan | de Havilland Learning Resources Centre Main Shelves | 659.1068 BAT (Browse shelf(Opens below)) | Available | 5001520864 |
Total holds: 0
Enhanced descriptions from Syndetics:
undergraduate postgraduate.