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Advertising management / Rajeev Batra, John Myers and David Aaker.

By: Batra, RajeevContributor(s): Myers, John G, 1933- | Aaker, David A. (David Allen), 1938-Material type: TextTextPublication details: Englewood Cliffs, New Jersey, USA : Prentice Hall US, 1996. Edition: 5th edISBN: 013520917XDDC classification: 659.1068
Holdings
Item type Home library Call number Status Date due Barcode Item holds
Two Week Loan Two Week Loan de Havilland Learning Resources Centre
Main Shelves
659.1068 BAT (Browse shelf(Opens below)) Available 5001520864
Total holds: 0

Enhanced descriptions from Syndetics:

undergraduate postgraduate.

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