European perspectives on consumer behaviour / edited by Mary Lambkin ... [et al.].Material type: TextPublication details: Hemel Hempstead : Prentice Hall, 1998. ISBN: 0135523826Subject(s): Consumer behavior -- Europe | Consumer behavior -- Research -- EuropeDDC classification: 658.8342094
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Enhanced descriptions from Syndetics:
Includes bibliographies and index.
Pt. I. Foundations. 1. Introduction: The development of consumer research in Europe. Consumer behaviour: An overview of current approaches and issues / Christian Pinson and Alain Jolibert. 2. Theories and models of consumer behaviour. New brands and the existing market / Andrew S. C. Ehrenberg. Double jeopardy revisited / Andrew S. C. Ehrenberg, Gerald J. Goodhardt and T. Patrick Barwise. The behavioral perspective model of purchase and consumption: From consumer theory to marketing practice / Gordon R. Foxall -- Pt. II. Individual processes. 3. The consumer: Identification and measurement. Dissociation of the roles of buyer, payer and consumer / Jerome Bon and Bernard Pras. Personality and consumer research: Another look / Gordon R. Foxall and Ronald E. Goldsmith. For the development of measures of emotion in marketing: Summary of prerequisites / Christian Derbaix and Michelle T. Pham. 4. Attitudes and decision processes. Measuring consumer involvement profiles / Gilles Laurent and Jean-Noel Kapferer. An implicit product theory approach to consumers' inferential judgments about products / Christian Pinson. Consumer Inferences and consumer preferences. The status of cognition and consciousness in consumer behavior theory / Christian Derbaix and Piet Vanden Abeele -- Pt. III. Societal influences. 5. Socialization and lifestyles. Towards a more realistic psychology of economic socialization / Paul Webley and Stephen E. G. Lea. Preference-forming for durable goods within families / Franz Bocker. 6. Cultural perspectives. Perspectives on consumer culture / Mike Featherstone. Postmodern consumption / W. Fred van Raaij. Toward a theory of the universal content and structure of values: Extensions and cross-cultural replications / Shalom H. Schwartz and Wolfgang Bilsky -- Pt. IV. Alternative perspectives. 7. Economic psychology. An attempt at integration of economic and psychological theories of consumption / Gerrit Antonides. Micro and macro economic psychology / W. Fred van Raaij. 8. Semiotics of consumption. The language of commodities: Groundwork for a semiotics of consumer goods / Winfried Noth. My brand the hero? A semiotic analysis of the consumer - brand relationship / Benoit Heilbrunn. The contribution of structural semiotics to the design of a hypermarket / Jean-Marie Floch.