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European perspectives on consumer behaviour / edited by Mary Lambkin ... [et al.].

Contributor(s): Lambkin, MaryMaterial type: TextTextPublication details: Hemel Hempstead : Prentice Hall, 1998. ISBN: 0135523826Subject(s): Consumer behavior -- Europe | Consumer behavior -- Research -- EuropeDDC classification: 658.8342094
Contents:
Pt. I. Foundations. 1. Introduction: The development of consumer research in Europe. Consumer behaviour: An overview of current approaches and issues / Christian Pinson and Alain Jolibert. 2. Theories and models of consumer behaviour. New brands and the existing market / Andrew S. C. Ehrenberg. Double jeopardy revisited / Andrew S. C. Ehrenberg, Gerald J. Goodhardt and T. Patrick Barwise. The behavioral perspective model of purchase and consumption: From consumer theory to marketing practice / Gordon R. Foxall -- Pt. II. Individual processes. 3. The consumer: Identification and measurement. Dissociation of the roles of buyer, payer and consumer / Jerome Bon and Bernard Pras. Personality and consumer research: Another look / Gordon R. Foxall and Ronald E. Goldsmith. For the development of measures of emotion in marketing: Summary of prerequisites / Christian Derbaix and Michelle T. Pham. 4. Attitudes and decision processes. Measuring consumer involvement profiles / Gilles Laurent and Jean-Noel Kapferer. An implicit product theory approach to consumers' inferential judgments about products / Christian Pinson. Consumer Inferences and consumer preferences. The status of cognition and consciousness in consumer behavior theory / Christian Derbaix and Piet Vanden Abeele -- Pt. III. Societal influences. 5. Socialization and lifestyles. Towards a more realistic psychology of economic socialization / Paul Webley and Stephen E. G. Lea. Preference-forming for durable goods within families / Franz Bocker. 6. Cultural perspectives. Perspectives on consumer culture / Mike Featherstone. Postmodern consumption / W. Fred van Raaij. Toward a theory of the universal content and structure of values: Extensions and cross-cultural replications / Shalom H. Schwartz and Wolfgang Bilsky -- Pt. IV. Alternative perspectives. 7. Economic psychology. An attempt at integration of economic and psychological theories of consumption / Gerrit Antonides. Micro and macro economic psychology / W. Fred van Raaij. 8. Semiotics of consumption. The language of commodities: Groundwork for a semiotics of consumer goods / Winfried Noth. My brand the hero? A semiotic analysis of the consumer - brand relationship / Benoit Heilbrunn. The contribution of structural semiotics to the design of a hypermarket / Jean-Marie Floch.
Holdings
Item type Home library Call number Status Date due Barcode Item holds
Two Week Loan Two Week Loan de Havilland Learning Resources Centre
Main Shelves 		658.8342094 EUR (Browse shelf(Opens below)) Available 4401370392
Two Week Loan Two Week Loan de Havilland Learning Resources Centre
Main Shelves 		658.8342094 EUR (Browse shelf(Opens below)) Available 4403952862
Two Week Loan Two Week Loan de Havilland Learning Resources Centre
Main Shelves 		658.8342094 EUR (Browse shelf(Opens below)) Available 4404306983
Two Week Loan Two Week Loan de Havilland Learning Resources Centre
Main Shelves 		658.8342094 EUR (Browse shelf(Opens below)) Available 4404306992
Total holds: 0

Enhanced descriptions from Syndetics:

Includes bibliographies and index.

Pt. I. Foundations. 1. Introduction: The development of consumer research in Europe. Consumer behaviour: An overview of current approaches and issues / Christian Pinson and Alain Jolibert. 2. Theories and models of consumer behaviour. New brands and the existing market / Andrew S. C. Ehrenberg. Double jeopardy revisited / Andrew S. C. Ehrenberg, Gerald J. Goodhardt and T. Patrick Barwise. The behavioral perspective model of purchase and consumption: From consumer theory to marketing practice / Gordon R. Foxall -- Pt. II. Individual processes. 3. The consumer: Identification and measurement. Dissociation of the roles of buyer, payer and consumer / Jerome Bon and Bernard Pras. Personality and consumer research: Another look / Gordon R. Foxall and Ronald E. Goldsmith. For the development of measures of emotion in marketing: Summary of prerequisites / Christian Derbaix and Michelle T. Pham. 4. Attitudes and decision processes. Measuring consumer involvement profiles / Gilles Laurent and Jean-Noel Kapferer. An implicit product theory approach to consumers' inferential judgments about products / Christian Pinson. Consumer Inferences and consumer preferences. The status of cognition and consciousness in consumer behavior theory / Christian Derbaix and Piet Vanden Abeele -- Pt. III. Societal influences. 5. Socialization and lifestyles. Towards a more realistic psychology of economic socialization / Paul Webley and Stephen E. G. Lea. Preference-forming for durable goods within families / Franz Bocker. 6. Cultural perspectives. Perspectives on consumer culture / Mike Featherstone. Postmodern consumption / W. Fred van Raaij. Toward a theory of the universal content and structure of values: Extensions and cross-cultural replications / Shalom H. Schwartz and Wolfgang Bilsky -- Pt. IV. Alternative perspectives. 7. Economic psychology. An attempt at integration of economic and psychological theories of consumption / Gerrit Antonides. Micro and macro economic psychology / W. Fred van Raaij. 8. Semiotics of consumption. The language of commodities: Groundwork for a semiotics of consumer goods / Winfried Noth. My brand the hero? A semiotic analysis of the consumer - brand relationship / Benoit Heilbrunn. The contribution of structural semiotics to the design of a hypermarket / Jean-Marie Floch.

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