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Marketing strategy and plans / David J. Luck, O.C. Ferrell,George H. Lucas.

By: Luck, David JohnstonContributor(s): Lucas, George H | Ferrell, O. CMaterial type: TextTextPublication details: Englewood Cliffs, N.J. : Prentice Hall, 1989. Edition: 3rd edISBN: 0135587190Subject(s): Marketing -- Management -- Case studies -- United States | Marketing -- Management -- United States
Holdings
Item type Home library Call number Status Date due Barcode Item holds
Two Week Loan Two Week Loan de Havilland Learning Resources Centre
Main Shelves
658.8 LUC (Browse shelf(Opens below)) Available 4405921536
Total holds: 0

Enhanced descriptions from Syndetics:

Includes indexes.

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