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International marketing / Michael R. Czinkota, Ilkka A. Ronkainen.

By: Czinkota, Michael RContributor(s): Ronkainen, Ilkka AMaterial type: TextTextSeries: The Dryden Press series in marketingPublication details: Fort Worth : Dryden Press, c1998. Edition: 5th edISBN: 0030244013Subject(s): Export marketingDDC classification: 658.848 LOC classification: HF1416
Contents:
Pt. 1. The International Environment. Ch. 1. The International Marketing Imperative. Ch. 2. International Trade Institutions and U.S. Trade Policy. Ch. 3. The Cultural Environment. Ch. 4. The Economic Environment. Ch. 5. The Financial Environment. Ch. 6. The International Political and Legal Environment -- Pt. 2. Beginning International Marketing Activities. Ch. 7. Building the Knowledge Base. Ch. 8. The Export Process. Ch. 9. Product Adaptation. Ch. 10. Export Pricing Strategies. Ch. 11. International Communications. Ch. 12. Channels and Distribution Strategies. Ch. 13. Licensing, Franchising, and Export Intermediaries -- Pt. 3. Global Marketing Management. Ch. 14. Global Strategic Planning. Ch. 15. Global Market Expansion. Ch. 16. Product and Brand Management. Ch. 17. Services Marketing. Ch. 18. Global Pricing Strategies. Ch. 19. Logistics. Ch. 20. Global Promotional Strategies. Ch. 21. Marketing Organization, Implementation, and Control -- Pt. 4. International Marketing Transitions. Ch. 22. Countertrade. Ch. 23. Newly Emerging Markets. Ch. 24. The Future.
Holdings
Item type Home library Call number Status Date due Barcode Item holds
Two Week Loan Two Week Loan de Havilland Learning Resources Centre
Main Shelves 		658.8 CZI (Browse shelf(Opens below)) Available 4404409376
Total holds: 0

Enhanced descriptions from Syndetics:

One folded col. map in pocket.

Includes bibliographical references and indexes.

Pt. 1. The International Environment. Ch. 1. The International Marketing Imperative. Ch. 2. International Trade Institutions and U.S. Trade Policy. Ch. 3. The Cultural Environment. Ch. 4. The Economic Environment. Ch. 5. The Financial Environment. Ch. 6. The International Political and Legal Environment -- Pt. 2. Beginning International Marketing Activities. Ch. 7. Building the Knowledge Base. Ch. 8. The Export Process. Ch. 9. Product Adaptation. Ch. 10. Export Pricing Strategies. Ch. 11. International Communications. Ch. 12. Channels and Distribution Strategies. Ch. 13. Licensing, Franchising, and Export Intermediaries -- Pt. 3. Global Marketing Management. Ch. 14. Global Strategic Planning. Ch. 15. Global Market Expansion. Ch. 16. Product and Brand Management. Ch. 17. Services Marketing. Ch. 18. Global Pricing Strategies. Ch. 19. Logistics. Ch. 20. Global Promotional Strategies. Ch. 21. Marketing Organization, Implementation, and Control -- Pt. 4. International Marketing Transitions. Ch. 22. Countertrade. Ch. 23. Newly Emerging Markets. Ch. 24. The Future.

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