Marketing management / Peter R. Dickson.
Material type: TextSeries: Dryden Press series in marketingPublication details: Fort Worth : Dryden Press, 1994.ISBN:- 003096847X
- 658.8 20
- HF5415.13 .D48 1994
Item type | Home library | Call number | Status | Date due | Barcode | Item holds | |
---|---|---|---|---|---|---|---|
Two Week Loan | de Havilland Learning Resources Centre Main Shelves | 658.8 DIC (Browse shelf(Opens below)) | Available | 4401452348 |
Enhanced descriptions from Syndetics:
Book + omputer disk
Includes bibliographical references and indexes.
Contents: Decision making and planning -- The generation and use of market intelligence -- Analyzing customers -- Analyzing competition -- Analyzing market channels -- Analyzing regulation and market ethics -- Analyzing the organization -- Positioning strategy -- Managing products -- Managing distribution -- Managing personal selling -- Managing communications -- Managing pricing -- Organizing and implementing -- Forecasting, budgeting, and controlling -- A guide to creative decision making -- STRATMESH and the sample plan.