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Marketing management / Peter R. Dickson.

By: Dickson, Peter RMaterial type: TextTextSeries: Dryden Press series in marketingPublication details: Fort Worth : Dryden Press, 1994. ISBN: 003096847XSubject(s): Marketing -- ManagementDDC classification: 658.8 LOC classification: HF5415.13 | .D48 1994
Contents:
Contents: Decision making and planning -- The generation and use of market intelligence -- Analyzing customers -- Analyzing competition -- Analyzing market channels -- Analyzing regulation and market ethics -- Analyzing the organization -- Positioning strategy -- Managing products -- Managing distribution -- Managing personal selling -- Managing communications -- Managing pricing -- Organizing and implementing -- Forecasting, budgeting, and controlling -- A guide to creative decision making -- STRATMESH and the sample plan.
Holdings
Item type Home library Call number Status Date due Barcode Item holds
Two Week Loan Two Week Loan de Havilland Learning Resources Centre
Main Shelves 		658.8 DIC (Browse shelf(Opens below)) Available 4401452348
Total holds: 0

Enhanced descriptions from Syndetics:

Book + omputer disk

Includes bibliographical references and indexes.

Contents: Decision making and planning -- The generation and use of market intelligence -- Analyzing customers -- Analyzing competition -- Analyzing market channels -- Analyzing regulation and market ethics -- Analyzing the organization -- Positioning strategy -- Managing products -- Managing distribution -- Managing personal selling -- Managing communications -- Managing pricing -- Organizing and implementing -- Forecasting, budgeting, and controlling -- A guide to creative decision making -- STRATMESH and the sample plan.

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