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Basic marketing research / Gilbert A. Churchill.

By: Material type: TextTextSeries: The Dryden Press series in marketingPublication details: Fort Worth : Dryden Press, c1996.Edition: 3rd edISBN:
  • 0030983673
Subject(s): DDC classification:
  • 658.83 20
LOC classification:
  • HF5415.2
Holdings
Item type Home library Call number Status Date due Barcode Item holds
Two Week Loan Two Week Loan de Havilland Learning Resources Centre Main Shelves 658.83 CHU (Browse shelf(Opens below)) Available 4404283238
Two Week Loan Two Week Loan de Havilland Learning Resources Centre Main Shelves 658.83 CHU (Browse shelf(Opens below)) Available 4404283247
Two Week Loan Two Week Loan de Havilland Learning Resources Centre Main Shelves 658.83 CHU (Browse shelf(Opens below)) Available 4404283256
Total holds: 0

Enhanced descriptions from Syndetics:

One "Statistics command summary" chart inserted.

Includes bibliographical references and index.