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Persuasive imagery : a consumer response perspective / edited by Linda M. Scott, Rajeev Batra.

Contributor(s): Scott, Linda M | Batra, RajeevMaterial type: TextTextSeries: Advertising and consumer psychologyPublication details: Mahwah, N.J. ; London : Lawrence Erlbaum, 2003. ISBN: 0805842020Subject(s): Imagery (Psychology) | Persuasion (Psychology) | Advertising -- Psychological aspectsDDC classification: 153.852
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Item type Home library Call number Status Date due Barcode Item holds
Two Week Loan Two Week Loan College Lane Learning Resources Centre
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153.852 PER (Browse shelf(Opens below)) Available 6000675696
Total holds: 0

Enhanced descriptions from Syndetics:

Includes bibliographies and index.

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