Image from Syndetics
Persuasive imagery : a consumer response perspective / edited by Linda M. Scott, Rajeev Batra.
Material type:
TextSeries: Advertising and consumer psychologyPublication details: Mahwah, N.J. ; London : Lawrence Erlbaum, 2003. ISBN: 0805842020Subject(s): Imagery (Psychology) | Persuasion (Psychology) | Advertising -- Psychological aspectsDDC classification: 153.852
| Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
Two Week Loan
|
College Lane Learning Resources Centre Main Shelves | 153.852 PER (Browse shelf(Opens below)) | Available | 6000675696 |
Total holds: 0
Enhanced descriptions from Syndetics:
Includes bibliographies and index.