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Persuasive imagery : a consumer response perspective / edited by Linda M. Scott, Rajeev Batra.

Contributor(s): Material type: TextTextSeries: Advertising and consumer psychologyPublication details: Mahwah, N.J. ; London : Lawrence Erlbaum, 2003.ISBN:
  • 0805842020
Subject(s): DDC classification:
  • 153.852 21
Holdings
Item type Home library Call number Status Date due Barcode Item holds
Two Week Loan Two Week Loan College Lane Learning Resources Centre Main Shelves 153.852 PER (Browse shelf(Opens below)) Available 6000675696
Total holds: 0

Enhanced descriptions from Syndetics:

Includes bibliographies and index.