Syndetics cover image
Image from Syndetics

Persuasive imagery : a consumer response perspective / edited by Linda M. Scott, Rajeev Batra.

Contributor(s): Scott, Linda M | Batra, RajeevMaterial type: TextTextSeries: Advertising and consumer psychologyPublication details: Mahwah, N.J. ; London : Lawrence Erlbaum, 2003. ISBN: 0805842020Subject(s): Imagery (Psychology) | Persuasion (Psychology) | Advertising -- Psychological aspectsDDC classification: 153.852
Item type Home library Call number Status Date due Barcode Item holds
Two Week Loan Two Week Loan College Lane Learning Resources Centre
Main Shelves
153.852 PER (Browse shelf(Opens below)) Available 6000675696
Total holds: 0

Enhanced descriptions from Syndetics:

Includes bibliographies and index.

Powered by Koha