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Understanding consumer decision making : the means-end approach to marketing and advertising strategy / edited by Thomas J. Reynolds, Jerry C. Olson.

Contributor(s): Reynolds, Thomas J (Thomas John), 1947- | Olson, Jerry C (Jerry Corrie), 1944-Material type: TextTextPublication details: Mahwah, N.J. : L. Erlbaum, 2001. ISBN: 0805817301; 080581731XSubject(s): Consumer behavior | Marketing -- ManagementDDC classification: 658.8/342 LOC classification: HF5415.32
Holdings
Item type Home library Call number Status Date due Barcode Item holds
Two Week Loan Two Week Loan de Havilland Learning Resources Centre
Main Shelves
658.8342 UND (Browse shelf(Opens below)) Available 6000741666
Two Week Loan Two Week Loan de Havilland Learning Resources Centre
Main Shelves
658.8342 UND (Browse shelf(Opens below)) Available 6000673430
Total holds: 0

Enhanced descriptions from Syndetics:

Includes bibliographical references and indexes.

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