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Understanding consumer decision making : the means-end approach to marketing and advertising strategy / edited by Thomas J. Reynolds, Jerry C. Olson.
Material type:
TextPublication details: Mahwah, N.J. : L. Erlbaum, 2001.ISBN: - 0805817301
- 080581731X
- 658.8/342 21
- HF5415.32
| Item type | Home library | Call number | Status | Date due | Barcode | Item holds | |
|---|---|---|---|---|---|---|---|
Two Week Loan
|
de Havilland Learning Resources Centre Main Shelves | 658.8342 UND (Browse shelf(Opens below)) | Available | 6000741666 | |||
|
Two Week Loan
|
de Havilland Learning Resources Centre Main Shelves | 658.8342 UND (Browse shelf(Opens below)) | Available | 6000673430 |
Total holds: 0
Enhanced descriptions from Syndetics:
Includes bibliographical references and indexes.