Syndetics cover image
Image from Syndetics

Measuring advertising effectiveness / edited by William D. Wells.

Contributor(s): Material type: TextTextSeries: Advertising and consumer psychologyPublication details: Mahwah, N.J. ; London : Lawrence Erlbaum, 1997.ISBN:
  • 0805828125
Subject(s): DDC classification:
  • 659.1 21
Holdings
Item type Home library Call number Status Date due Barcode Item holds
Two Week Loan Two Week Loan de Havilland Learning Resources Centre Main Shelves 659.1 MEA (Browse shelf(Opens below)) Available 5000058775
Two Week Loan Two Week Loan de Havilland Learning Resources Centre Main Shelves 659.1 MEA (Browse shelf(Opens below)) Available 6000673495
Total holds: 0

Enhanced descriptions from Syndetics:

Includes bibliographies and index.