Measuring advertising effectiveness / edited by William D. Wells.
Material type: TextSeries: Advertising and consumer psychologyPublication details: Mahwah, N.J. ; London : Lawrence Erlbaum, 1997.ISBN:- 0805828125
- 659.1 21
Item type | Home library | Call number | Status | Date due | Barcode | Item holds | |
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Two Week Loan | de Havilland Learning Resources Centre Main Shelves | 659.1 MEA (Browse shelf(Opens below)) | Available | 5000058775 | |||
Two Week Loan | de Havilland Learning Resources Centre Main Shelves | 659.1 MEA (Browse shelf(Opens below)) | Available | 6000673495 |
Total holds: 0
Enhanced descriptions from Syndetics:
Includes bibliographies and index.