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Measuring advertising effectiveness / edited by William D. Wells.

Contributor(s): Wells, William DMaterial type: TextTextSeries: Advertising and consumer psychologyPublication details: Mahwah, N.J. ; London : Lawrence Erlbaum, 1997. ISBN: 0805828125Subject(s): Advertising -- Evaluation | Advertising -- ResearchDDC classification: 659.1
Holdings
Item type Home library Call number Status Date due Barcode Item holds
Two Week Loan Two Week Loan de Havilland Learning Resources Centre
Main Shelves
659.1 MEA (Browse shelf(Opens below)) Available 5000058775
Two Week Loan Two Week Loan de Havilland Learning Resources Centre
Main Shelves
659.1 MEA (Browse shelf(Opens below)) Available 6000673495
Total holds: 0

Enhanced descriptions from Syndetics:

Includes bibliographies and index.

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