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The dynamics of persuasion : communication and attitudes in the 21st century / Richard M. Perloff.

By: Perloff, Richard MMaterial type: TextTextPublication details: Mahwah, N.J. : Lawrence Erlbaum Associates, 2003. Edition: 2nd edISBN: 0805840877; 0805840885Subject(s): Persuasion (Psychology) | Mass media -- Psychological aspects | Attitude changeLOC classification: BF637.P4
Item type Home library Call number Status Date due Barcode Item holds
Two Week Loan Two Week Loan College Lane Learning Resources Centre
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153.852 PER (Browse shelf(Opens below)) Available 6000673486
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Enhanced descriptions from Syndetics:

Includes bibliographical references (p. 341-378) and indexes.

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