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Interpretive consumer research : paradigms, methodologies & applications / Suzanne C. Beckmann & Richard H. Elliott (editors).
Material type:
TextPublication details: Copenhagen : Copenhagen Business School, 2002. ISBN: 8763000016Subject(s): Consumers -- Research | Consumer behavior | Motivation research (Marketing)DDC classification: 658.834
| Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
Two Week Loan
|
de Havilland Learning Resources Centre Main Shelves | 658.834 INT (Browse shelf(Opens below)) | Available | 600067336X |
Total holds: 0
Enhanced descriptions from Syndetics:
Bibliography: p. 321-358.