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Marketing management : knowledge and skills / J. Paul Peter, James H. Donnelly, Jr.

By: Peter, J. PaulContributor(s): Donnelly, James HMaterial type: TextTextSeries: McGraw-Hill/Irwin series in marketingPublication details: Boston, [Mass.] ; London : McGraw-Hill/Irwin, c2004. Edition: 7th ed.,International edISBN: 0071215050Subject(s): Marketing -- Management | Marketing -- Management -- Case studiesDDC classification: 658.8
Item type Home library Call number Status Date due Barcode Item holds
Two Week Loan Two Week Loan de Havilland Learning Resources Centre
Main Shelves
658.8 PET (Browse shelf(Opens below)) Available 600062105X
Total holds: 0

Enhanced descriptions from Syndetics:

Previous ed.: 2001.

Includes bibliographical references and index.

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