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Marketing management : knowledge and skills / J. Paul Peter, James H. Donnelly, Jr.
Material type:
TextSeries: McGraw-Hill/Irwin series in marketingPublication details: Boston, [Mass.] ; London : McGraw-Hill/Irwin, c2004. Edition: 7th ed.,International edISBN: 0071215050Subject(s): Marketing -- Management | Marketing -- Management -- Case studiesDDC classification: 658.8
| Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
Two Week Loan
|
de Havilland Learning Resources Centre Main Shelves | 658.8 PET (Browse shelf(Opens below)) | Available | 600062105X |
Total holds: 0
Enhanced descriptions from Syndetics:
Previous ed.: 2001.
Includes bibliographical references and index.