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How to advertise : what works, what doesn't - and why / Kenneth Roman & Jane Maas with Martin Nisenholtz.

By: Roman, KennethContributor(s): Maas, Jane | Nisenholtz, Martin | Roman, Kenneth. New how to advertiseMaterial type: TextTextPublication details: London : Kogan Page, 2003. Edition: 3rd edISBN: 0749438495Subject(s): AdvertisingDDC classification: 659.1
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Enhanced descriptions from Syndetics:

Previous ed.: published as The new how to advertise. 1992.

Includes index.

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