How to produce successful advertising : a guide to strategy, planning and targeting / A.D. Farbey.
Material type:
TextSeries: Marketing in action seriesPublication details: London : Kogan Page, 2002. Edition: 3rd edISBN: 1597343366; 0749436344Other title: MarketingSubject(s): AdvertisingDDC classification: 659.1
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Enhanced descriptions from Syndetics:
Previous ed.: 1998.
Includes index.
Published in association with Marketing.
Bibliography: p. 195.