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Value for money marketing : a guide to measuring marketing performance / Roddy Mullin.

By: Mullin, RoddyContributor(s): MarketingMaterial type: TextTextSeries: Marketing in action seriesPublication details: London : Kogan Page, 2001. ISBN: 0749435534Subject(s): Marketing -- Management | Marketing -- EvaluationDDC classification: 658.802
Item type Home library Call number Status Date due Barcode Item holds
Two Week Loan Two Week Loan de Havilland Learning Resources Centre
Main Shelves
658.802 MUL (Browse shelf(Opens below)) Available 6000572886
Total holds: 0

Enhanced descriptions from Syndetics:

Includes index.

CD-ROM in back pocket.

Published in association with Marketing.

Bibliography: p.265-268.

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