Syndetics cover image
Image from Syndetics

Value for money marketing : a guide to measuring marketing performance / Roddy Mullin.

By: Contributor(s): Material type: TextTextSeries: Marketing in action seriesPublication details: London : Kogan Page, 2001.ISBN:
  • 0749435534
Subject(s): DDC classification:
  • 658.802 21
Holdings
Item type Home library Call number Status Date due Barcode Item holds
Two Week Loan Two Week Loan de Havilland Learning Resources Centre Main Shelves 658.802 MUL (Browse shelf(Opens below)) Available 6000572886
Total holds: 0

Enhanced descriptions from Syndetics:

Includes index.

CD-ROM in back pocket.

Published in association with Marketing.

Bibliography: p.265-268.