Value for money marketing : a guide to measuring marketing performance / Roddy Mullin.
Material type:
TextSeries: Marketing in action seriesPublication details: London : Kogan Page, 2001. ISBN: 0749435534Subject(s): Marketing -- Management | Marketing -- EvaluationDDC classification: 658.802
| Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
Two Week Loan
|
de Havilland Learning Resources Centre Main Shelves | 658.802 MUL (Browse shelf(Opens below)) | Available | 6000572886 |
Enhanced descriptions from Syndetics:
Includes index.
CD-ROM in back pocket.
Published in association with Marketing.
Bibliography: p.265-268.