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Brand failures : the truth about the 100 biggest branding mistakes of all time / Matt Haig.

By: Haig, MattMaterial type: TextTextPublication details: London; Sterling, VA : Kogan Page Limited, 2003. ISBN: 0749439270Subject(s): Brand name products -- Marketing | Brand loyalty | Brand choiceDDC classification: 658.827 LOC classification: HD69.B7
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Two Week Loan Two Week Loan de Havilland Learning Resources Centre
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658.827 HAI (Browse shelf(Opens below)) Available 5000063122
Two Week Loan Two Week Loan de Havilland Learning Resources Centre
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658.827 HAI (Browse shelf(Opens below)) Available 5000064369
Two Week Loan Two Week Loan de Havilland Learning Resources Centre
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658.827 HAI (Browse shelf(Opens below)) Available 5000064351
Two Week Loan Two Week Loan de Havilland Learning Resources Centre
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658.827 HAI (Browse shelf(Opens below)) Available 5000064336
Two Week Loan Two Week Loan de Havilland Learning Resources Centre
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658.827 HAI (Browse shelf(Opens below)) Checked out 18/02/2023 5000064344
Two Week Loan Two Week Loan de Havilland Learning Resources Centre
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658.827 HAI (Browse shelf(Opens below)) Available 5000064377
Two Week Loan Two Week Loan de Havilland Learning Resources Centre
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658.827 HAI (Browse shelf(Opens below)) Available 6000626305
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Enhanced descriptions from Syndetics:

Includes bibliographical references and index.

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