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Brand driven : the route to integrated branding through great leadership / F. Joseph LePla, Susan V. Davis & Lynn M. Parker.

By: LePla, F. Joseph, 1955-Contributor(s): Davis, Susan V. (Susan Voeller), 1966- | Parker, Lynn M, 1956-Material type: TextTextPublication details: London : Kogan Page, 2003. ISBN: 0749437979Subject(s): Brand name products -- Management | LeadershipDDC classification: 658.827 LOC classification: HD69.B7
Item type Home library Call number Status Date due Barcode Item holds
Two Week Loan Two Week Loan de Havilland Learning Resources Centre
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658.827 LEP (Browse shelf(Opens below)) Available 6000625952
Total holds: 0

Enhanced descriptions from Syndetics:

Includes bibliographical references and index.

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