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Integrated branding : becoming brand-driven through company-wide action / F. Joseph LePla & Lynn M. Parker.

By: LePla, F. Joseph, 1955-Contributor(s): Parker, Lynn M, 1956-Material type: TextTextPublication details: London : Kogan Page, c2002. ISBN: 0749437200Subject(s): Brand name products -- ManagementDDC classification: 658.827 LOC classification: HD69.B7
Holdings
Item type Home library Call number Status Date due Barcode Item holds
Two Week Loan Two Week Loan de Havilland Learning Resources Centre
Main Shelves
658.827 LEP (Browse shelf(Opens below)) Available 6000570086
Total holds: 0

Enhanced descriptions from Syndetics:

Originally published: Westport, Conn. : Quorum, 1999.

Includes bibliographical references and index.

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