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Integrated branding : becoming brand-driven through company-wide action / F. Joseph LePla & Lynn M. Parker.

By: Contributor(s): Material type: TextTextPublication details: London : Kogan Page, c2002.ISBN:
  • 0749437200
Subject(s): DDC classification:
  • 658.827 21
LOC classification:
  • HD69.B7
Holdings
Item type Home library Call number Status Date due Barcode Item holds
Two Week Loan Two Week Loan de Havilland Learning Resources Centre Main Shelves 658.827 LEP (Browse shelf(Opens below)) Available 6000570086
Total holds: 0

Enhanced descriptions from Syndetics:

Originally published: Westport, Conn. : Quorum, 1999.

Includes bibliographical references and index.