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Integrated branding : becoming brand-driven through company-wide action / F. Joseph LePla & Lynn M. Parker.
Material type:
TextPublication details: London : Kogan Page, c2002. ISBN: 0749437200Subject(s): Brand name products -- ManagementDDC classification: 658.827 LOC classification: HD69.B7
| Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
Two Week Loan
|
de Havilland Learning Resources Centre Main Shelves | 658.827 LEP (Browse shelf(Opens below)) | Available | 6000570086 |
Total holds: 0
Enhanced descriptions from Syndetics:
Originally published: Westport, Conn. : Quorum, 1999.
Includes bibliographical references and index.