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Strategic brand management : creating and sustaining brand equity long term / Jean-Noël Kapferer.

By: Kapferer, Jean-NoëlMaterial type: TextTextPublication details: London : Kogan Page, 1997. Edition: 2nd edISBN: 0749420693Subject(s): Product management | Brand name products | Strategic planningDDC classification: 658.827
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Item type Home library Call number Status Date due Barcode Item holds
Two Week Loan Two Week Loan de Havilland Learning Resources Centre
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658.827 KAP (Browse shelf(Opens below)) Available 6000760993
Two Week Loan Two Week Loan de Havilland Learning Resources Centre
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658.827 KAP (Browse shelf(Opens below)) Available 6000734901
Two Week Loan Two Week Loan de Havilland Learning Resources Centre
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658.827 KAP (Browse shelf(Opens below)) Available 6000734895
Two Week Loan Two Week Loan de Havilland Learning Resources Centre
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658.827 KAP (Browse shelf(Opens below)) Available 6000734910
Two Week Loan Two Week Loan de Havilland Learning Resources Centre
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658.827 KAP (Browse shelf(Opens below)) Available 6000572198
Total holds: 0

Enhanced descriptions from Syndetics:

Previous ed.: Paris: Les Editions d'Organisation, 1992.

Includes index.

Bibliography: p. 427-435.

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