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Strategic brand management : creating and sustaining brand equity long term / Jean-Noël Kapferer.
Material type:
TextPublication details: London : Kogan Page, 1997. Edition: 2nd edISBN: 0749420693Subject(s): Product management | Brand name products | Strategic planningDDC classification: 658.827
| Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
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Two Week Loan
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de Havilland Learning Resources Centre Main Shelves | 658.827 KAP (Browse shelf(Opens below)) | Available | 6000760993 | ||
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Two Week Loan
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de Havilland Learning Resources Centre Main Shelves | 658.827 KAP (Browse shelf(Opens below)) | Available | 6000734901 | ||
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Two Week Loan
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de Havilland Learning Resources Centre Main Shelves | 658.827 KAP (Browse shelf(Opens below)) | Available | 6000734895 | ||
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Two Week Loan
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de Havilland Learning Resources Centre Main Shelves | 658.827 KAP (Browse shelf(Opens below)) | Available | 6000734910 | ||
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Two Week Loan
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de Havilland Learning Resources Centre Main Shelves | 658.827 KAP (Browse shelf(Opens below)) | Available | 6000572198 |
Total holds: 0
Enhanced descriptions from Syndetics:
Previous ed.: Paris: Les Editions d'Organisation, 1992.
Includes index.
Bibliography: p. 427-435.