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(Re)inventing the brand : can top brands survive the new market realities? / Jean-Noël Kapferer.

By: Kapferer, Jean-NoëlMaterial type: TextTextLanguage: English Original language: French Publication details: London : Kogan Page, 2001. ISBN: 0749435933Subject(s): Brand name products | Product management | Brand name products -- MarketingDDC classification: 658.827
Holdings
Item type Home library Call number Status Date due Barcode Item holds
Two Week Loan Two Week Loan de Havilland Learning Resources Centre
Main Shelves
658.827 KAP (Browse shelf(Opens below)) Available 5001217647
Two Week Loan Two Week Loan de Havilland Learning Resources Centre
Main Shelves
658.827 KAP (Browse shelf(Opens below)) Available 5001217638
Two Week Loan Two Week Loan de Havilland Learning Resources Centre
Main Shelves
658.827 KAP (Browse shelf(Opens below)) Available 6000571851
Two Week Loan Two Week Loan de Havilland Learning Resources Centre
Main Shelves
658.827 KAP (Browse shelf(Opens below)) Available 6000571860
Total holds: 0

Enhanced descriptions from Syndetics:

Includes index.

Bibliography: p. 225-226.

Translated from the French.

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