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(Re)inventing the brand : can top brands survive the new market realities? / Jean-Noël Kapferer.
Material type:
TextLanguage: English Original language: French Publication details: London : Kogan Page, 2001. ISBN: 0749435933Subject(s): Brand name products | Product management | Brand name products -- MarketingDDC classification: 658.827
| Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
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Two Week Loan
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de Havilland Learning Resources Centre Main Shelves | 658.827 KAP (Browse shelf(Opens below)) | Available | 5001217647 | ||
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Two Week Loan
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de Havilland Learning Resources Centre Main Shelves | 658.827 KAP (Browse shelf(Opens below)) | Available | 5001217638 | ||
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Two Week Loan
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de Havilland Learning Resources Centre Main Shelves | 658.827 KAP (Browse shelf(Opens below)) | Available | 6000571851 | ||
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Two Week Loan
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de Havilland Learning Resources Centre Main Shelves | 658.827 KAP (Browse shelf(Opens below)) | Available | 6000571860 |
Total holds: 0
Enhanced descriptions from Syndetics:
Includes index.
Bibliography: p. 225-226.
Translated from the French.