(Re)inventing the brand : can top brands survive the new market realities? / Jean-Noël Kapferer.
Material type: TextLanguage: English Original language: French Publication details: London : Kogan Page, 2001.ISBN:- 0749435933
- 658.827 21
Item type | Home library | Call number | Status | Date due | Barcode | Item holds | |
---|---|---|---|---|---|---|---|
Two Week Loan | de Havilland Learning Resources Centre Main Shelves | 658.827 KAP (Browse shelf(Opens below)) | Available | 5001217647 | |||
Two Week Loan | de Havilland Learning Resources Centre Main Shelves | 658.827 KAP (Browse shelf(Opens below)) | Available | 5001217638 | |||
Two Week Loan | de Havilland Learning Resources Centre Main Shelves | 658.827 KAP (Browse shelf(Opens below)) | Available | 6000571851 | |||
Two Week Loan | de Havilland Learning Resources Centre Main Shelves | 658.827 KAP (Browse shelf(Opens below)) | Available | 6000571860 |
Total holds: 0
Enhanced descriptions from Syndetics:
Includes index.
Bibliography: p. 225-226.
Translated from the French.