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The essential brand book : over 100 techniques to increase brand value / Iain Ellwood.

By: Ellwood, IainMaterial type: TextTextPublication details: London : Kogan Page, 2002. Edition: 2nd edISBN: 0749438630Subject(s): Brand name products | Product managementDDC classification: 658.827 LOC classification: HD69.B7
Holdings
Item type Home library Call number Status Date due Barcode Item holds
Two Week Loan Two Week Loan de Havilland Learning Resources Centre
Main Shelves
658.827 ELL (Browse shelf(Opens below)) Available 6000659164
Two Week Loan Two Week Loan de Havilland Learning Resources Centre
Main Shelves
658.827 ELL (Browse shelf(Opens below)) Available 6000572509
Two Week Loan Two Week Loan de Havilland Learning Resources Centre
Main Shelves
658.827 ELL (Browse shelf(Opens below)) Available 6000572518
Total holds: 0

Enhanced descriptions from Syndetics:

Previous ed.: 2000.

Includes index.

Bibliography: p. 310-316.

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