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Customer relationship marketing : get to know your customers and win their loyalty / Merlin Stone, Neil Woodcock and Liz Machtynger.

By: Stone, Merlin, 1948-Contributor(s): Woodcock, Neil | Machtynger, Liz | Marketing MagazineMaterial type: TextTextSeries: Marketing in action seriesPublication details: London : Kogan Page, 2000. Edition: 2nd edISBN: 0749427000Subject(s): Marketing | Customer relations | Relationship marketingDDC classification: 658.812
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Two Week Loan Two Week Loan de Havilland Learning Resources Centre
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658.812 STO (Browse shelf(Opens below)) Available 6000627536
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Enhanced descriptions from Syndetics:

Previous ed.: published as Relationship marketing. 1995.

Published in association with Marketing Magazine..

Includes index.

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