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Customer relationship marketing : get to know your customers and win their loyalty / Merlin Stone, Neil Woodcock and Liz Machtynger.

By: Stone, Merlin, 1948-Contributor(s): Woodcock, Neil | Machtynger, Liz | Marketing MagazineMaterial type: TextTextSeries: Marketing in action seriesPublication details: London : Kogan Page, 2000. Edition: 2nd edISBN: 0749427000Subject(s): Marketing | Customer relations | Relationship marketingDDC classification: 658.812
Holdings
Item type Home library Call number Status Date due Barcode Item holds
Two Week Loan Two Week Loan de Havilland Learning Resources Centre
Main Shelves
658.812 STO (Browse shelf(Opens below)) Available 6000627536
Total holds: 0

Enhanced descriptions from Syndetics:

Previous ed.: published as Relationship marketing. 1995.

Published in association with Marketing Magazine..

Includes index.

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