Customer relationship marketing : get to know your customers and win their loyalty / Merlin Stone, Neil Woodcock and Liz Machtynger.Material type: TextSeries: Marketing in action seriesPublication details: London : Kogan Page, 2000. Edition: 2nd edISBN: 0749427000Subject(s): Marketing | Customer relations | Relationship marketingDDC classification: 658.812
|Item type||Home library||Call number||Status||Date due||Barcode||Item holds|
|Two Week Loan||de Havilland Learning Resources Centre Main Shelves||658.812 STO (Browse shelf(Opens below))||Available||6000627536|
Enhanced descriptions from Syndetics:
Previous ed.: published as Relationship marketing. 1995.
Published in association with Marketing Magazine..