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Business market management : understanding, creating, and delivering value / James C. Anderson, James A. Narus.

By: Anderson, James C, 1953-Contributor(s): Narus, James AMaterial type: TextTextPublication details: Upper Saddle River, N.J. : Prentice Hall, c2004. Edition: 2nd ed.,International edISBN: 0131230093Subject(s): Industrial marketingDDC classification: 658.8
Holdings
Item type Home library Call number Status Date due Barcode Item holds
Two Week Loan Two Week Loan de Havilland Learning Resources Centre
Main Shelves
658.8 AND (Browse shelf(Opens below)) Available 6000730822
Total holds: 0

Enhanced descriptions from Syndetics:

Previous ed.: 1999.

Includes bibliographical references and index.

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