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Business market management : understanding, creating, and delivering value / James C. Anderson, James A. Narus.

By: Contributor(s): Material type: TextTextPublication details: Upper Saddle River, N.J. : Prentice Hall, c2004.Edition: 2nd ed.,International edISBN:
  • 0131230093
Subject(s): DDC classification:
  • 658.8 21
Holdings
Item type Home library Call number Status Date due Barcode Item holds
Two Week Loan Two Week Loan de Havilland Learning Resources Centre Main Shelves 658.8 AND (Browse shelf(Opens below)) Available 6000730822
Total holds: 0

Enhanced descriptions from Syndetics:

Previous ed.: 1999.

Includes bibliographical references and index.