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International strategic marketing : a European perspective / Marilyn Stone and J.B. McCall.

By: Stone, Marilyn AContributor(s): McCall, J. BMaterial type: TextTextPublication details: New York : Routledge, 2004. ISBN: 041531416X; 0415314178; 0203499522Subject(s): Export marketing -- European Union countries | Foreign trade promotion -- European Union countries | Strategic planning -- European Union countries | Export marketing | Foreign trade promotion | Strategic planningDDC classification: 658.8/4/094 LOC classification: HF1416.6.E85
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