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The why of consumption : contemporary perspectives on consumer motives, goals, and desires / edited by S. Ratneshwar, David Glen Mick, and Cynthia Huffman.

Contributor(s): Ratneshwar, S | Mick, David Glen | Huffman, CynthiaMaterial type: TextTextSeries: Routledge interpretive marketing researchPublication details: London : Routledge, 2003. ISBN: 0415316170Subject(s): Consumer behavior | Consumers -- ResearchDDC classification: 658.8342
Item type Home library Call number Status Date due Barcode Item holds
Two Week Loan Two Week Loan de Havilland Learning Resources Centre
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658.8342 WHY (Browse shelf(Opens below)) Available 6000573471
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Enhanced descriptions from Syndetics:

Originally published: 2000.

Includes bibliographies and index.

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