The why of consumption : contemporary perspectives on consumer motives, goals, and desires / edited by S. Ratneshwar, David Glen Mick, and Cynthia Huffman.Material type: TextSeries: Routledge interpretive marketing researchPublication details: London : Routledge, 2003. ISBN: 0415316170Subject(s): Consumer behavior | Consumers -- ResearchDDC classification: 658.8342
|Item type||Home library||Call number||Status||Date due||Barcode||Item holds|
|Two Week Loan||de Havilland Learning Resources Centre Main Shelves||658.8342 WHY (Browse shelf(Opens below))||Available||6000573471|
Enhanced descriptions from Syndetics:
Originally published: 2000.
Includes bibliographies and index.