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The why of consumption : contemporary perspectives on consumer motives, goals, and desires / edited by S. Ratneshwar, David Glen Mick, and Cynthia Huffman.

Contributor(s): Ratneshwar, S | Mick, David Glen | Huffman, CynthiaMaterial type: TextTextSeries: Routledge interpretive marketing researchPublication details: London : Routledge, 2003. ISBN: 0415316170Subject(s): Consumer behavior | Consumers -- ResearchDDC classification: 658.8342
Holdings
Item type Home library Call number Status Date due Barcode Item holds
Two Week Loan Two Week Loan de Havilland Learning Resources Centre
Main Shelves
658.8342 WHY (Browse shelf(Opens below)) Available 6000573471
Total holds: 0

Enhanced descriptions from Syndetics:

Originally published: 2000.

Includes bibliographies and index.

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