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Qualitative research methods in public relations and marketing communications / Christine Daymon and Immy Holloway.

By: Daymon, Christine, 1952-Contributor(s): Holloway, ImmyMaterial type: TextTextPublication details: London : Routledge, 2002. ISBN: 0415222737; 0415222745Subject(s): Corporations -- Public relations -- Research -- Methodology | Public relations -- Research -- Methodology | Marketing research -- Methodology | Qualitative researchDDC classification: 659.2072 LOC classification: HD59
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Enhanced descriptions from Syndetics:

Includes bibliographical references and index.

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