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Qualitative research methods in public relations and marketing communications / Christine Daymon and Immy Holloway.
Material type:
TextPublication details: London : Routledge, 2002. ISBN: 0415222737; 0415222745Subject(s): Corporations -- Public relations -- Research -- Methodology | Public relations -- Research -- Methodology | Marketing research -- Methodology | Qualitative researchDDC classification: 659.2072 LOC classification: HD59
| Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
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de Havilland Learning Resources Centre Main Shelves | 659.2072 DAY (Browse shelf(Opens below)) | Available | 6000575171 | ||
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de Havilland Learning Resources Centre Main Shelves | 659.2072 DAY (Browse shelf(Opens below)) | Available | 6000575233 | ||
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de Havilland Learning Resources Centre Main Shelves | 659.2072 DAY (Browse shelf(Opens below)) | Available | 6000575224 | ||
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de Havilland Learning Resources Centre Main Shelves | 659.2072 DAY (Browse shelf(Opens below)) | Available | 6000575215 | ||
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de Havilland Learning Resources Centre Main Shelves | 659.2072 DAY (Browse shelf(Opens below)) | Available | 6000575206 | ||
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de Havilland Learning Resources Centre Main Shelves | 659.2072 DAY (Browse shelf(Opens below)) | Available | 600057519X | ||
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de Havilland Learning Resources Centre Main Shelves | 659.2072 DAY (Browse shelf(Opens below)) | Available | 6000575180 | ||
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de Havilland Learning Resources Centre Main Shelves | 659.2072 DAY (Browse shelf(Opens below)) | Available | 600057268X |
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Enhanced descriptions from Syndetics:
Includes bibliographical references and index.