Foundations of marketing theory : toward a general theory of marketing / Shelby D. Hunt.
Material type: TextPublication details: Armonk, N.Y. ; London : M.E. Sharpe, c2002.Edition: [4th ed.]ISBN:- 0765609304
- 658.8001 21
Item type | Home library | Call number | Status | Date due | Barcode | Item holds | |
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Two Week Loan | de Havilland Learning Resources Centre Main Shelves | 658.8001 HUN (Browse shelf(Opens below)) | Available | 6000606124 | |||
Two Week Loan | de Havilland Learning Resources Centre Main Shelves | 658.8001 HUN (Browse shelf(Opens below)) | Available | 6000606133 |
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Enhanced descriptions from Syndetics:
Previous ed.: published as Modern marketing theory. Cincinnati, Ohio: South-Western, 1991.
Includes index.
Bibliography: p. 489-308.