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Foundations of marketing theory : toward a general theory of marketing / Shelby D. Hunt.

By: Hunt, Shelby DMaterial type: TextTextPublication details: Armonk, N.Y. ; London : M.E. Sharpe, c2002. Edition: [4th ed.]ISBN: 0765609304Subject(s): MarketingDDC classification: 658.8001
Holdings
Item type Home library Call number Status Date due Barcode Item holds
Two Week Loan Two Week Loan de Havilland Learning Resources Centre
Main Shelves
658.8001 HUN (Browse shelf(Opens below)) Available 6000606124
Two Week Loan Two Week Loan de Havilland Learning Resources Centre
Main Shelves
658.8001 HUN (Browse shelf(Opens below)) Available 6000606133
Total holds: 0

Enhanced descriptions from Syndetics:

Previous ed.: published as Modern marketing theory. Cincinnati, Ohio: South-Western, 1991.

Includes index.

Bibliography: p. 489-308.

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