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Foundations of marketing theory : toward a general theory of marketing / Shelby D. Hunt.
Material type:
TextPublication details: Armonk, N.Y. ; London : M.E. Sharpe, c2002. Edition: [4th ed.]ISBN: 0765609304Subject(s): MarketingDDC classification: 658.8001
| Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
Two Week Loan
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de Havilland Learning Resources Centre Main Shelves | 658.8001 HUN (Browse shelf(Opens below)) | Available | 6000606124 | ||
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Two Week Loan
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de Havilland Learning Resources Centre Main Shelves | 658.8001 HUN (Browse shelf(Opens below)) | Available | 6000606133 |
Total holds: 0
Enhanced descriptions from Syndetics:
Previous ed.: published as Modern marketing theory. Cincinnati, Ohio: South-Western, 1991.
Includes index.
Bibliography: p. 489-308.