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If you're so brilliant how come your marketing plans aren't working? : the essential guide to marketing planning / Malcolm McDonald.

By: McDonald, Malcolm, 1938-Material type: TextTextPublication details: London : Kogan Page, 2002. ISBN: 074943726XSubject(s): Marketing -- Management | Marketing -- Planning | Marketing -- Problems, exercises, etcDDC classification: 658.802
Holdings
Item type Home library Call number Status Date due Barcode Item holds
Two Week Loan Two Week Loan de Havilland Learning Resources Centre
Main Shelves
658.802 MCD (Browse shelf(Opens below)) Available 5000053982
Two Week Loan Two Week Loan de Havilland Learning Resources Centre
Main Shelves
658.802 MCD (Browse shelf(Opens below)) Available 5000053990
Total holds: 0

Enhanced descriptions from Syndetics:

Includes index.

Bibliography: p. 192-193.

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