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Marketing strategy : a decision-focused approach / Orville C. Walker, Jr. ... [et al.].

Contributor(s): Walker, Orville CMaterial type: TextTextSeries: The McGraw-Hill/Irwin series in marketingPublication details: Boston, [Mass.] ; London : McGraw-Hill/Irwin, c2003. Edition: 4th ed.,International edISBN: 0071199071; 0071151176; 0072466715Subject(s): Marketing -- Management | Strategic planningDDC classification: 658.802
Holdings
Item type Home library Call number Status Date due Barcode Item holds
Two Week Loan Two Week Loan de Havilland Learning Resources Centre
Main Shelves
658.802 MAR (Browse shelf(Opens below)) Available 6000606204
Two Week Loan Two Week Loan de Havilland Learning Resources Centre
Main Shelves
658.802 MAR (Browse shelf(Opens below)) Available 6000606198
Total holds: 0

Enhanced descriptions from Syndetics:

Previous ed.: 1999.

Includes bibliographical references and index.

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