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The rhetoric and reality of marketing : an international managerial approach / edited by Philip J. Kitchen.
Material type:
TextPublication details: Basingstoke : Palgrave Macmillan, 2003. ISBN: 0333987322Subject(s): Marketing -- Management -- Case studies | Marketing -- Case studiesDDC classification: 658.8 LOC classification: HF5415.13
| Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
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Two Week Loan
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de Havilland Learning Resources Centre Main Shelves | 658.8 RHE (Browse shelf(Opens below)) | Available | 5000050202 | ||
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Two Week Loan
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de Havilland Learning Resources Centre Main Shelves | 658.8 RHE (Browse shelf(Opens below)) | Available | 5000050210 | ||
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Two Week Loan
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de Havilland Learning Resources Centre Main Shelves | 658.8 RHE (Browse shelf(Opens below)) | Available | 6000572026 | ||
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Two Week Loan
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de Havilland Learning Resources Centre Main Shelves | 658.8 RHE (Browse shelf(Opens below)) | Available | 6000572017 |
Total holds: 0
Enhanced descriptions from Syndetics:
Includes index.
Bibliography: p. 183-192.