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The rhetoric and reality of marketing : an international managerial approach / edited by Philip J. Kitchen.

Contributor(s): Material type: TextTextPublication details: Basingstoke : Palgrave Macmillan, 2003.ISBN:
  • 0333987322
Subject(s): DDC classification:
  • 658.8 21
LOC classification:
  • HF5415.13
Holdings
Item type Home library Call number Status Date due Barcode Item holds
Two Week Loan Two Week Loan de Havilland Learning Resources Centre Main Shelves 658.8 RHE (Browse shelf(Opens below)) Available 5000050202
Two Week Loan Two Week Loan de Havilland Learning Resources Centre Main Shelves 658.8 RHE (Browse shelf(Opens below)) Available 5000050210
Two Week Loan Two Week Loan de Havilland Learning Resources Centre Main Shelves 658.8 RHE (Browse shelf(Opens below)) Available 6000572026
Two Week Loan Two Week Loan de Havilland Learning Resources Centre Main Shelves 658.8 RHE (Browse shelf(Opens below)) Available 6000572017
Total holds: 0

Enhanced descriptions from Syndetics:

Includes index.

Bibliography: p. 183-192.