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The rhetoric and reality of marketing : an international managerial approach / edited by Philip J. Kitchen.

Contributor(s): Kitchen, Philip JMaterial type: TextTextPublication details: Basingstoke : Palgrave Macmillan, 2003. ISBN: 0333987322Subject(s): Marketing -- Management -- Case studies | Marketing -- Case studiesDDC classification: 658.8 LOC classification: HF5415.13
Holdings
Item type Home library Call number Status Date due Barcode Item holds
Two Week Loan Two Week Loan de Havilland Learning Resources Centre
Main Shelves
658.8 RHE (Browse shelf(Opens below)) Available 5000050202
Two Week Loan Two Week Loan de Havilland Learning Resources Centre
Main Shelves
658.8 RHE (Browse shelf(Opens below)) Available 5000050210
Two Week Loan Two Week Loan de Havilland Learning Resources Centre
Main Shelves
658.8 RHE (Browse shelf(Opens below)) Available 6000572026
Two Week Loan Two Week Loan de Havilland Learning Resources Centre
Main Shelves
658.8 RHE (Browse shelf(Opens below)) Available 6000572017
Total holds: 0

Enhanced descriptions from Syndetics:

Includes index.

Bibliography: p. 183-192.

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