Image from Syndetics
Semiotics, marketing, and communication : beneath the signs, the strategies / Jean-Marie Floch ; with a foreword by John Sherry ; translated by Robin Orr-Bodkin.
Material type:
TextLanguage: English Original language: French Series: International marketing seriesPublication details: Basingstoke : Palgrave, 2001.ISBN: - 033376014X
- 658.802 21
- HF5415.123
| Item type | Home library | Call number | Status | Date due | Barcode | Item holds | |
|---|---|---|---|---|---|---|---|
Two Week Loan
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de Havilland Learning Resources Centre Main Shelves | 658.802 FLO (Browse shelf(Opens below)) | Available | 6000570362 | |||
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Two Week Loan
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de Havilland Learning Resources Centre Main Shelves | 658.802 FLO (Browse shelf(Opens below)) | Available | 6000570371 |
Total holds: 0
Enhanced descriptions from Syndetics:
Ch. 1-5 were originally published in Sémiotique, marketing et communication (1990); ch. 6 was originally published in International Journal of research in marketing, v. 4 (1988), and ch. 7 was originally published in Identiés visuelles (1995) and in translation in Visual identities (2000).
Includes bibliographical references and index.