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Semiotics, marketing, and communication : beneath the signs, the strategies / Jean-Marie Floch ; with a foreword by John Sherry ; translated by Robin Orr-Bodkin.

By: Floch, Jean-MarieMaterial type: TextTextLanguage: English Original language: French Series: International marketing seriesPublication details: Basingstoke : Palgrave, 2001. ISBN: 033376014XSubject(s): Communication in marketing -- France | Semiotics -- FranceDDC classification: 658.802 LOC classification: HF5415.123
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Item type Home library Call number Status Date due Barcode Item holds
Two Week Loan Two Week Loan de Havilland Learning Resources Centre
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658.802 FLO (Browse shelf(Opens below)) Available 6000570362
Two Week Loan Two Week Loan de Havilland Learning Resources Centre
Main Shelves
658.802 FLO (Browse shelf(Opens below)) Available 6000570371
Total holds: 0

Enhanced descriptions from Syndetics:

Ch. 1-5 were originally published in Sémiotique, marketing et communication (1990); ch. 6 was originally published in International Journal of research in marketing, v. 4 (1988), and ch. 7 was originally published in Identiés visuelles (1995) and in translation in Visual identities (2000).

Includes bibliographical references and index.

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