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Brand medicine : the role of branding in the pharmaceutical industry / edited by Tom Blackett and Rebecca Robins.

Contributor(s): Blackett, Tom | Robins, RebeccaMaterial type: TextTextPublication details: Basingstoke : Palgrave, 2001. ISBN: 0333930983Subject(s): Pharmaceutical industry -- Marketing | Brand name productsDDC classification: 338.476151
Holdings
Item type Home library Call number Status Date due Barcode Item holds
Two Week Loan Two Week Loan College Lane Learning Resources Centre
Main Shelves
338.476151 BRA (Browse shelf(Opens below)) Available 6000575251
Two Week Loan Two Week Loan College Lane Learning Resources Centre
Main Shelves
338.476151 BRA (Browse shelf(Opens below)) Available 6000575242
Total holds: 0

Enhanced descriptions from Syndetics:

Includes index.

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