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Co-branding : the science of alliance / editors, Tom Blackett, Bob Boad.

Contributor(s): Blackett, Tom | Boad, BobMaterial type: TextTextSeries: Macmillan businessPublication details: Basingstoke : Macmillan, 1999. ISBN: 0333760891Subject(s): Brand name products -- Marketing -- Management | Strategic alliances (Business)DDC classification: 658.827
Holdings
Item type Home library Call number Status Date due Barcode Item holds
Two Week Loan Two Week Loan de Havilland Learning Resources Centre
Main Shelves
658.827 COB (Browse shelf(Opens below)) Available 6000602161
Two Week Loan Two Week Loan de Havilland Learning Resources Centre
Main Shelves
658.827 COB (Browse shelf(Opens below)) Available 6000602170
Total holds: 0

Enhanced descriptions from Syndetics:

Includes index.

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