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Co-branding : the science of alliance / editors, Tom Blackett, Bob Boad.
Material type:
TextSeries: Macmillan businessPublication details: Basingstoke : Macmillan, 1999. ISBN: 0333760891Subject(s): Brand name products -- Marketing -- Management | Strategic alliances (Business)DDC classification: 658.827
| Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
Two Week Loan
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de Havilland Learning Resources Centre Main Shelves | 658.827 COB (Browse shelf(Opens below)) | Available | 6000602161 | ||
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Two Week Loan
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de Havilland Learning Resources Centre Main Shelves | 658.827 COB (Browse shelf(Opens below)) | Available | 6000602170 |
Total holds: 0
Enhanced descriptions from Syndetics:
Includes index.