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Inclusive branding : the why and how of a holistic approach to brands / Klaus Schmidt and Chris Ludlow.

By: Schmidt, Klaus, 1946-Contributor(s): Ludlow, ChrisMaterial type: TextTextPublication details: New York : Palgrave Macmillan, 2002. ISBN: 0333980794Subject(s): Business names | Brand name products | TrademarksDDC classification: 658.8/27 LOC classification: HD69.B7
Holdings
Item type Home library Call number Status Date due Barcode Item holds
Two Week Loan Two Week Loan de Havilland Learning Resources Centre
Main Shelves
658.827 SCH (Browse shelf(Opens below)) Available 6000570030
Two Week Loan Two Week Loan de Havilland Learning Resources Centre
Main Shelves
658.827 SCH (Browse shelf(Opens below)) Available 6000570021
Total holds: 0

Enhanced descriptions from Syndetics:

Includes bibliographical references and index.

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