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Inclusive branding : the why and how of a holistic approach to brands / Klaus Schmidt and Chris Ludlow.
Material type:
TextPublication details: New York : Palgrave Macmillan, 2002. ISBN: 0333980794Subject(s): Business names | Brand name products | TrademarksDDC classification: 658.8/27 LOC classification: HD69.B7
| Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
Two Week Loan
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de Havilland Learning Resources Centre Main Shelves | 658.827 SCH (Browse shelf(Opens below)) | Available | 6000570030 | ||
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Two Week Loan
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de Havilland Learning Resources Centre Main Shelves | 658.827 SCH (Browse shelf(Opens below)) | Available | 6000570021 |
Total holds: 0
Enhanced descriptions from Syndetics:
Includes bibliographical references and index.