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50+ marketing : marketing, communicating, and selling to the over 50s generations / Jean-Paul Tréguer.
Material type:
TextPublication details: Houndmills, Basingstoke, Hampshire ; New York : Palgrave, 2002. ISBN: 0333984129Other title: Fifty plus marketing [Portion of title]Subject(s): Marketing | Middle aged consumers -- Attitudes | Aged consumers -- Attitudes | Marketing -- United States | Middle aged consumers -- United States -- Attitudes | Aged consumers -- United States -- AttitudesDDC classification: 658.8/0084/4 LOC classification: HF5415
| Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
Two Week Loan
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de Havilland Learning Resources Centre Main Shelves | 658.800844 TRE (Browse shelf(Opens below)) | Available | 600057128X | ||
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Two Week Loan
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de Havilland Learning Resources Centre Main Shelves | 658.800844 TRE (Browse shelf(Opens below)) | Available | 6000571299 |
Total holds: 0
Enhanced descriptions from Syndetics:
Includes bibliographical references and index.