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50+ marketing : marketing, communicating, and selling to the over 50s generations / Jean-Paul Tréguer.

By: Tréguer, Jean-PaulMaterial type: TextTextPublication details: Houndmills, Basingstoke, Hampshire ; New York : Palgrave, 2002. ISBN: 0333984129Other title: Fifty plus marketing [Portion of title]Subject(s): Marketing | Middle aged consumers -- Attitudes | Aged consumers -- Attitudes | Marketing -- United States | Middle aged consumers -- United States -- Attitudes | Aged consumers -- United States -- AttitudesDDC classification: 658.8/0084/4 LOC classification: HF5415
Holdings
Item type Home library Call number Status Date due Barcode Item holds
Two Week Loan Two Week Loan de Havilland Learning Resources Centre
Main Shelves
658.800844 TRE (Browse shelf(Opens below)) Available 600057128X
Two Week Loan Two Week Loan de Havilland Learning Resources Centre
Main Shelves
658.800844 TRE (Browse shelf(Opens below)) Available 6000571299
Total holds: 0

Enhanced descriptions from Syndetics:

Includes bibliographical references and index.

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