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Legendary brands : unleashing the power of storytelling to create a winning marketing strategy / Laurence Vincent.

By: Vincent, LaurenceMaterial type: TextTextPublication details: Chicago : Dearborn Trade Pub, c2002. ISBN: 0793155606Subject(s): Brand name products | Brand name products -- Marketing | Customer relationsDDC classification: 658.8/27 LOC classification: HD69.B7
Holdings
Item type Home library Call number Status Date due Barcode Item holds
Two Week Loan Two Week Loan de Havilland Learning Resources Centre
Main Shelves
658.827 VIN (Browse shelf(Opens below)) Available 6000575064
Total holds: 0

Enhanced descriptions from Syndetics:

Includes bibliographical references (p. 309-312) and index.

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