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Brand management : a theoretical and practical approach / Rik Riezebos with Bas Kist and Gert Kootstra.

By: Riezebos, H. J, 1960-Contributor(s): Kist, Bas | Kootstra, GertMaterial type: TextTextLanguage: English Original language: Dutch Publication details: Harlow : Financial Times Prentice Hall, 2003. ISBN: 0273655051Subject(s): Brand name products -- Marketing | Product managementDDC classification: 658.827
Holdings
Item type Home library Call number Status Date due Barcode Item holds
Two Week Loan Two Week Loan de Havilland Learning Resources Centre
Main Shelves
658.827 RIE (Browse shelf(Opens below)) Available 6000701464
Two Week Loan Two Week Loan de Havilland Learning Resources Centre
Main Shelves
658.827 RIE (Browse shelf(Opens below)) Available 6000737449
Two Week Loan Two Week Loan de Havilland Learning Resources Centre
Main Shelves
658.827 RIE (Browse shelf(Opens below)) Available 6000564703
Total holds: 0

Enhanced descriptions from Syndetics:

Includes index.

Bibliography: p. 297-312.

Translated from the Dutch.

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