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Consumer behavior / Leon G. Schiffman, Leslie Lazar Kanuk.

By: Schiffman, Leon GContributor(s): Kanuk, Leslie LazarMaterial type: TextTextPublication details: Upper Saddle River, N.J. ; London : Prentice Hall, c2004. Edition: 8th edISBN: 0130491756Subject(s): Consumer behavior | Motivation research (Marketing) | Consumer behavior -- Problems, exercises, etc | Motivation research (Marketing) -- Problems, exercises, etcDDC classification: 658.8342
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Enhanced descriptions from Syndetics:

Previous ed.: 2000.

Includes bibliographical references and index.

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