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IMC : using advertising and promotion to build brands with Powerweb / Tom Duncan.

By: Duncan, Tom (Thomas R.)Material type: TextTextPublication details: Boston, [Mass.] ; London : McGraw-Hill/Irwin, c2002. Edition: International edISBN: 0071123822; 0071123318Subject(s): Brand name products -- Marketing | Product managementDDC classification: 658.827
Item type Home library Call number Status Date due Barcode Item holds
Two Week Loan Two Week Loan de Havilland Learning Resources Centre
Main Shelves
658.827 DUN (Browse shelf(Opens below)) Available 6000564454
Total holds: 0

Enhanced descriptions from Syndetics:

Includes bibliographical references and index.

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