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IMC : using advertising and promotion to build brands with Powerweb / Tom Duncan.

By: Material type: TextTextPublication details: Boston, [Mass.] ; London : McGraw-Hill/Irwin, c2002.Edition: International edISBN:
  • 0071123822
  • 0071123318
Subject(s): DDC classification:
  • 658.827 21
Item type Home library Call number Status Date due Barcode Item holds
Two Week Loan Two Week Loan de Havilland Learning Resources Centre Main Shelves 658.827 DUN (Browse shelf(Opens below)) Available 6000564454
Total holds: 0

Enhanced descriptions from Syndetics:

Includes bibliographical references and index.