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IMC : using advertising and promotion to build brands with Powerweb / Tom Duncan.
Material type:
TextPublication details: Boston, [Mass.] ; London : McGraw-Hill/Irwin, c2002. Edition: International edISBN: 0071123822; 0071123318Subject(s): Brand name products -- Marketing | Product managementDDC classification: 658.827
| Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
Two Week Loan
|
de Havilland Learning Resources Centre Main Shelves | 658.827 DUN (Browse shelf(Opens below)) | Available | 6000564454 |
Total holds: 0
Enhanced descriptions from Syndetics:
Includes bibliographical references and index.