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Creating corporate reputations : identity, image, and performance / Grahame Dowling.

By: Dowling, Grahame R. (Grahame Robert)Material type: TextTextPublication details: Oxford : Oxford University Press, 2002. ISBN: 0199252203Subject(s): Corporate image | Corporations -- Public relations | Brand name productsDDC classification: 659.2
Holdings
Item type Home library Call number Status Date due Barcode Item holds
Two Week Loan Two Week Loan de Havilland Learning Resources Centre
Main Shelves
659.2 DOW (Browse shelf(Opens below)) Available 600064558X
Two Week Loan Two Week Loan de Havilland Learning Resources Centre
Main Shelves
659.2 DOW (Browse shelf(Opens below)) Available 6000645570
Total holds: 0

Enhanced descriptions from Syndetics:

Originally published: 2001.

Includes bibliographical references and index.

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